Disentangling Competition Among Platform Driven Strategic Groups: A Comparative Case Study Of Uk Mobile Payment Platforms

Erol Kazan, Chee-Wee Tan, Eric Lim

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    235 Downloads (Pure)


    In platform-driven markets, competitive advantage is derived from superior platform design and configurations. For this reason, platform owners strive to create unique and inimitable platform configurals to maintain and extend their competitiveness within network economies. To disentangle firm competition within platform-driven markets, we opted for the UK mobile payment market as our empirical setting. By embracing the theoretical lens of strategic groups and digital platforms, this study supplements prior research by deriving a taxonomy of platform-driven strategic groups that is grounded on competitive attributes of platform- driven markets; namely interfirm modularity and strategic linkages.
    Original languageEnglish
    Title of host publicationProceedings of the 14th International Conference on Mobile Business, ICMB 2015
    EditorsJan Ondrus, Mark de Reuver, Sirkka Jarvenpaa
    Number of pages12
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2015
    Article number6
    Publication statusPublished - 2015
    EventICMB 2015: The 14th International Conference on Mobile Business - Fort Worth, United States
    Duration: 12 Dec 201512 Dec 2015
    Conference number: 14


    ConferenceICMB 2015: The 14th International Conference on Mobile Business
    Country/TerritoryUnited States
    CityFort Worth
    Internet address
    SeriesInternational Conference on Mobile Business. Proceedings


    • Strategic groups
    • Digital platforms
    • Mobile
    • UK
    • Competition

    Cite this