Disentangling Affect and Memory in Consumer Choice: A Psychological and Neural Approach to Behavioral Decision Theory

Martin Reimann, Antoine Bechara, Judith Zaichkowsky

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2011
Publication statusPublished - 2011
EventAMA Summer Marketing Educators' Conference 2011 - San Francisco, United States
Duration: 5 Aug 20117 Aug 2011


ConferenceAMA Summer Marketing Educators' Conference 2011
CountryUnited States
CitySan Francisco
Internet address

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