Disentangling Affect and Memory in Consumer Choice: A Psychological and Neural Approach to Behavioral Decision Theory

Martin Reimann, Antoine Bechara, Judith Zaichkowsky

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2011
Publication status	Published - 2011
Event	AMA Summer Marketing Educators' Conference 2011 - San Francisco, United States Duration: 5 Aug 2011 → 7 Aug 2011 http://www.marketingpower.com/calendar/pages/summermarketingeducatorsconferencesanfrancisco.aspx

Conference	AMA Summer Marketing Educators' Conference 2011
Country/Territory	United States
City	San Francisco
Period	05/08/2011 → 07/08/2011
Internet address	http://www.marketingpower.com/calendar/pages/summermarketingeducatorsconferencesanfrancisco.aspx

Handle.net

@conference{cb811fe3fc5147189f5ce5f118088670,

title = "Disentangling Affect and Memory in Consumer Choice: A Psychological and Neural Approach to Behavioral Decision Theory",

author = "Martin Reimann and Antoine Bechara and Judith Zaichkowsky",

year = "2011",

language = "English",

note = "AMA Summer Marketing Educators' Conference 2011 ; Conference date: 05-08-2011 Through 07-08-2011",

url = "http://www.marketingpower.com/calendar/pages/summermarketingeducatorsconferencesanfrancisco.aspx",

}