Disentangling Affect and Memory in Consumer Choice: A Psychological and Neural Approach to Behavioral Decision Theory

Martin Reimann, Antoine Bechara, Judith Zaichkowsky

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2011
Publication statusPublished - 2011
EventAMA Summer Marketing Educators' Conference 2011 - San Francisco, United States
Duration: 5 Aug 20117 Aug 2011
http://www.marketingpower.com/calendar/pages/summermarketingeducatorsconferencesanfrancisco.aspx

Conference

ConferenceAMA Summer Marketing Educators' Conference 2011
CountryUnited States
CitySan Francisco
Period05/08/201107/08/2011
Internet address

Cite this