Disentangling Affect and Memory in Consumer Choice

Martin Reimann, Judith Zaichkowsky, Antoine Bechara

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationAMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times
EditorsCharles H. Noble, Stephanie M. Noble
Place of PublicationChicago, IL
PublisherAmerican Marketing Association
Publication date2011
Pages149
ISBN (Print)9781618396525
Publication statusPublished - 2011
SeriesAMA Summer Educators’ Proceedings
Volume22
ISSN0888-1839

Cite this

Reimann, M., Zaichkowsky, J., & Bechara, A. (2011). Disentangling Affect and Memory in Consumer Choice. In C. H. Noble, & S. M. Noble (Eds.), AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times (pp. 149). Chicago, IL: American Marketing Association. AMA Summer Educators’ Proceedings, Vol.. 22
Reimann, Martin ; Zaichkowsky, Judith ; Bechara, Antoine. / Disentangling Affect and Memory in Consumer Choice. AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. editor / Charles H. Noble ; Stephanie M. Noble. Chicago, IL : American Marketing Association, 2011. pp. 149 (AMA Summer Educators’ Proceedings, Vol. 22).
@inbook{dc606abe7a1c4bbba1d2f643909a7159,
title = "Disentangling Affect and Memory in Consumer Choice",
author = "Martin Reimann and Judith Zaichkowsky and Antoine Bechara",
year = "2011",
language = "English",
isbn = "9781618396525",
pages = "149",
editor = "Noble, {Charles H.} and Noble, {Stephanie M.}",
booktitle = "AMA Summer Educators' Conference Proceedings",
publisher = "American Marketing Association",
address = "United States",

}

Reimann, M, Zaichkowsky, J & Bechara, A 2011, Disentangling Affect and Memory in Consumer Choice. in CH Noble & SM Noble (eds), AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. American Marketing Association, Chicago, IL, AMA Summer Educators’ Proceedings, vol. 22, pp. 149.

Disentangling Affect and Memory in Consumer Choice. / Reimann, Martin; Zaichkowsky, Judith; Bechara, Antoine.

AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. ed. / Charles H. Noble; Stephanie M. Noble. Chicago, IL : American Marketing Association, 2011. p. 149 (AMA Summer Educators’ Proceedings, Vol. 22).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

TY - ABST

T1 - Disentangling Affect and Memory in Consumer Choice

AU - Reimann, Martin

AU - Zaichkowsky, Judith

AU - Bechara, Antoine

PY - 2011

Y1 - 2011

M3 - Conference abstract in proceedings

SN - 9781618396525

SP - 149

BT - AMA Summer Educators' Conference Proceedings

A2 - Noble, Charles H.

A2 - Noble, Stephanie M.

PB - American Marketing Association

CY - Chicago, IL

ER -

Reimann M, Zaichkowsky J, Bechara A. Disentangling Affect and Memory in Consumer Choice. In Noble CH, Noble SM, editors, AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. Chicago, IL: American Marketing Association. 2011. p. 149. (AMA Summer Educators’ Proceedings, Vol. 22).