Disentangling Affect and Memory in Consumer Choice

Martin Reimann; Judith Zaichkowsky; Antoine Bechara

Disentangling Affect and Memory in Consumer Choice

Martin Reimann, Judith Zaichkowsky, Antoine Bechara

Department of Marketing

University of Southern California, Los Angeles

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times
Editors	Charles H. Noble, Stephanie M. Noble
Place of Publication	Chicago, IL
Publisher	American Marketing Association
Publication date	2011
Pages	149
ISBN (Print)	9781618396525
Publication status	Published - 2011

Series	AMA Educators Proceedings
Volume	22
ISSN	0888-1839

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Reimann, M., Zaichkowsky, J., & Bechara, A. (2011). Disentangling Affect and Memory in Consumer Choice. In C. H. Noble, & S. M. Noble (Eds.), AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times (pp. 149). American Marketing Association. http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=77463934&site=ehost-live&scope=site

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title = "Disentangling Affect and Memory in Consumer Choice",

author = "Martin Reimann and Judith Zaichkowsky and Antoine Bechara",

year = "2011",

language = "English",

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series = "AMA Educators Proceedings",

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Reimann, M, Zaichkowsky, J & Bechara, A 2011, Disentangling Affect and Memory in Consumer Choice. in CH Noble & SM Noble (eds), AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. American Marketing Association, Chicago, IL, AMA Educators Proceedings, vol. 22, pp. 149. <http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=77463934&site=ehost-live&scope=site>

Disentangling Affect and Memory in Consumer Choice. / Reimann, Martin; Zaichkowsky, Judith; Bechara, Antoine.
AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. ed. / Charles H. Noble; Stephanie M. Noble. Chicago, IL: American Marketing Association, 2011. p. 149 (AMA Educators Proceedings, Vol. 22).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Disentangling Affect and Memory in Consumer Choice

AU - Reimann, Martin

AU - Zaichkowsky, Judith

AU - Bechara, Antoine

PY - 2011

Y1 - 2011

M3 - Conference abstract in proceedings

SN - 9781618396525

T3 - AMA Educators Proceedings

SP - 149

BT - AMA Summer Educators' Conference Proceedings

A2 - Noble, Charles H.

A2 - Noble, Stephanie M.

PB - American Marketing Association

CY - Chicago, IL

ER -