Disentangling Affect and Memory in Consumer Choice

Martin Reimann, Judith Zaichkowsky, Antoine Bechara

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationAMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times
EditorsCharles H. Noble, Stephanie M. Noble
Place of PublicationChicago, IL
PublisherAmerican Marketing Association
Publication date2011
ISBN (Print)9781618396525
Publication statusPublished - 2011
SeriesAMA Educators Proceedings

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