Discourses on Gender Diversity on Corporate Websites: A Systemic Functional Linguistics Analysis

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    Abstract

    In this article, we seek to contribute to the scholarship on organizational communication and on gender and diversity in organizations by identifying the influences from different streams of feminism in organizational discourses about gender diversity. In order to provide an in-depth exploratory study, we propose a discourse analysis, performed with tools from systemic functional linguistics, of the websites of the 14 corporate sponsors of a Swiss women’s business network. We show that there is both heterogeneity of discourses that are drawn from, but also the apparent dominance of what can be identified as neoliberal feminism.
    Original languageEnglish
    Publication date2014
    Publication statusPublished - 2014
    EventThe Academy of Management Annual Meeting 2014: The Power of Words - Philadelphia, United States
    Duration: 1 Aug 20145 Aug 2014
    Conference number: 74
    http://aom.org/annualmeeting/

    Conference

    ConferenceThe Academy of Management Annual Meeting 2014
    Number74
    CountryUnited States
    CityPhiladelphia
    Period01/08/201405/08/2014
    Internet address

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