Discourses on Gender Diversity on Corporate Websites: A Systemic Functional Linguistics Analysis

In this article, we seek to contribute to the scholarship on organizational communication and on gender and diversity in organizations by identifying the influences from different streams of feminism in organizational discourses about gender diversity. In order to provide an in-depth exploratory study, we propose a discourse analysis, performed with tools from systemic functional linguistics, of the websites of the 14 corporate sponsors of a Swiss women’s business network. We show that there is both heterogeneity of discourses that are drawn from, but also the apparent dominance of what can be identified as neoliberal feminism.