Discourses of Brand Solidarisation

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014
Number of pages	6
Place of Publication	Paris
Publication date	2014
Publication status	Published - 2014
Event	French-Austrian-German Workshop on Consumer Behavior 2014 - AgroParisTech, Paris, France Duration: 24 Apr 2014 → 25 Apr 2014 Conference number: 4

Workshop	French-Austrian-German Workshop on Consumer Behavior 2014
Number	4
Location	AgroParisTech
Country/Territory	France
City	Paris
Period	24/04/2014 → 25/04/2014

Extended abstract.

Handle.net

@inproceedings{a6406727d0dd4df8b6c1150bcda87f8d,

title = "Discourses of Brand Solidarisation",

author = "Sabrina Gabl and Stoeckl, \{Verena E.\} and \{von Wallpach\}, Sylvia and Andrea Hemetsberger",

note = "Extended abstract. ; French-Austrian-German Workshop on Consumer Behavior 2014 ; Conference date: 24-04-2014 Through 25-04-2014",

year = "2014",

language = "English",

booktitle = "Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014",

}

TY - GEN

T1 - Discourses of Brand Solidarisation

AU - Gabl, Sabrina

AU - Stoeckl, Verena E.

AU - von Wallpach, Sylvia

AU - Hemetsberger, Andrea

N1 - Conference code: 4

PY - 2014

Y1 - 2014

M3 - Article in proceedings

BT - Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014

CY - Paris

T2 - French-Austrian-German Workshop on Consumer Behavior 2014

Y2 - 24 April 2014 through 25 April 2014

ER -