Discourses of Brand Solidarisation

Sabrina Gabl, Verena E. Stoeckl, Sylvia von Wallpach, Andrea Hemetsberger

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the French-Austrian-German Workshop on Consumer Behavior 2014
Number of pages6
Place of PublicationParis
Publication date2014
Publication statusPublished - 2014
EventFrench-Austrian-German Workshop on Consumer Behavior 2014 - AgroParisTech, Paris, France
Duration: 24 Apr 201425 Apr 2014
Conference number: 4

Workshop

WorkshopFrench-Austrian-German Workshop on Consumer Behavior 2014
Number4
LocationAgroParisTech
CountryFrance
CityParis
Period24/04/201425/04/2014

Bibliographical note

Extended abstract. CBS Library does not have access to the material

Cite this

Gabl, S., Stoeckl, V. E., von Wallpach, S., & Hemetsberger, A. (2014). Discourses of Brand Solidarisation. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014