Discourses of Brand Solidarisation

Sabrina Gabl, Verena E. Stoeckl, Sylvia von Wallpach, Andrea Hemetsberger

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the French-Austrian-German Workshop on Consumer Behavior 2014
Number of pages6
Place of PublicationParis
Publication date2014
Publication statusPublished - 2014
EventFrench-Austrian-German Workshop on Consumer Behavior 2014 - AgroParisTech, Paris, France
Duration: 24 Apr 201425 Apr 2014
Conference number: 4

Workshop

WorkshopFrench-Austrian-German Workshop on Consumer Behavior 2014
Number4
LocationAgroParisTech
CountryFrance
CityParis
Period24/04/201425/04/2014

Bibliographical note

Extended abstract. CBS Library does not have access to the material

Cite this

Gabl, S., Stoeckl, V. E., von Wallpach, S., & Hemetsberger, A. (2014). Discourses of Brand Solidarisation. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014 Paris.
Gabl, Sabrina ; Stoeckl, Verena E. ; von Wallpach, Sylvia ; Hemetsberger, Andrea. / Discourses of Brand Solidarisation. Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 2014.
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title = "Discourses of Brand Solidarisation",
author = "Sabrina Gabl and Stoeckl, {Verena E.} and {von Wallpach}, Sylvia and Andrea Hemetsberger",
note = "Extended abstract. CBS Library does not have access to the material",
year = "2014",
language = "English",
booktitle = "Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014",

}

Gabl, S, Stoeckl, VE, von Wallpach, S & Hemetsberger, A 2014, Discourses of Brand Solidarisation. in Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, Paris, France, 24/04/2014.

Discourses of Brand Solidarisation. / Gabl, Sabrina; Stoeckl, Verena E.; von Wallpach, Sylvia; Hemetsberger, Andrea.

Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 2014.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Discourses of Brand Solidarisation

AU - Gabl, Sabrina

AU - Stoeckl, Verena E.

AU - von Wallpach, Sylvia

AU - Hemetsberger, Andrea

N1 - Extended abstract. CBS Library does not have access to the material

PY - 2014

Y1 - 2014

M3 - Article in proceedings

BT - Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014

CY - Paris

ER -

Gabl S, Stoeckl VE, von Wallpach S, Hemetsberger A. Discourses of Brand Solidarisation. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris. 2014