| Original language | Danish |
|---|---|
| Title of host publication | Markedskommunikation. Bd. 2 : Danske reklamemedier |
| Editors | Lars Grønholdt, Flemming Hansen, Lars Bech Christensen |
| Place of Publication | København |
| Publisher | Samfundslitteratur |
| Publication date | 2006 |
| Edition | 2. |
| Pages | 203-222 |
| Publication status | Published - 2006 |
Direkte markedsføring
- Hans Henrik Søndersted Olsen
- , Ole Stenvinkel Nilsson
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research