Original language | Danish |
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Title of host publication | Markedskommunikation. Bd. 2 : Danske reklamemedier |
Editors | Lars Grønholdt, Flemming Hansen, Lars Bech Christensen |
Place of Publication | København |
Publisher | Samfundslitteratur |
Publication date | 2006 |
Edition | 2. |
Pages | 203-222 |
Publication status | Published - 2006 |
Direkte markedsføring
Hans Henrik Søndersted Olsen, Ole Stenvinkel Nilsson
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research