Dimensions in consumer evaluation of corporate brands and the role of emotional response strenght (NERS)

Flemming Hansen, Lars Bech Christensen

Research output: Contribution to journal › Journal article › Research › peer-review

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@article{a62dcde07ca511dc8979000ea68e967b,

title = "Dimensions in consumer evaluation of corporate brands and the role of emotional response strenght (NERS)",

keywords = "udenforomr{\aa}de, brands, Emotioner",

author = "Flemming Hansen and {Bech Christensen}, Lars",

note = "l{\o}benummer: 075435",

year = "2007",

language = "English",

volume = "3",

pages = "19--27",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC “Consulting Publishing Company “Business Perspectives”",

number = "3",

}

TY - JOUR

T1 - Dimensions in consumer evaluation of corporate brands and the role of emotional response strenght (NERS)

AU - Hansen, Flemming

AU - Bech Christensen, Lars

N1 - løbenummer: 075435

PY - 2007

Y1 - 2007

KW - udenforområde

KW - brands

KW - Emotioner

M3 - Journal article

SN - 1814-2427

VL - 3

SP - 19

EP - 27

JO - Innovative Marketing

JF - Innovative Marketing

IS - 3

ER -