Dimensions in consumer evaluation of corporate brands: An empirical study of changes over the time in corporate brand evaluation

Flemming Hansen, Lars Bech Christensen, Pernille Schnoor

Research output: Contribution to journalJournal articleResearch

Original languageEnglish
JournalSouthern African Journal of Marketing Research
Volume1st quarter
Issue number3
Pages (from-to)12-15
Number of pages4
Publication statusPublished - 2007

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