Original language | English |
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Journal | Southern African Journal of Marketing Research |
Volume | 1st quarter |
Issue number | 3 |
Pages (from-to) | 12-15 |
Number of pages | 4 |
Publication status | Published - 2007 |
Dimensions in consumer evaluation of corporate brands: An empirical study of changes over the time in corporate brand evaluation
Flemming Hansen, Lars Bech Christensen, Pernille Schnoor
Research output: Contribution to journal › Journal article › Research