Abstract
| Language | English |
|---|---|
| Date | 2017 |
| Number of pages | 21 |
| State | Published - 2017 |
| Event | The 33rd EGOS Colloquium 2017: The Good Organization - Copenhagen Business School, Copenhagen, Denmark Duration: 6 Jul 2017 → 8 Jul 2017 Conference number: 33 https://www.egosnet.org/2017_copenhagen/general_theme |
Conference
| Conference | The 33rd EGOS Colloquium 2017 |
|---|---|
| Number | 33 |
| Location | Copenhagen Business School |
| Country | Denmark |
| City | Copenhagen |
| Period | 06/07/2017 → 08/07/2017 |
| Internet address |
Bibliographical note
CBS Library does not have access to the material
Cite this
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Digitization and the New Dimensions of Competition : The Case of Digital Platforms in the Sharing Economy. / Constantiou, Ioanna; Marton, Attila; Tuunainen, Virpi Kristiina.
2017. Paper presented at The 33rd EGOS Colloquium 2017, Copenhagen, Denmark.Research output: Contribution to conference › Paper › Research › peer-review
TY - CONF
T1 - Digitization and the New Dimensions of Competition
T2 - The Case of Digital Platforms in the Sharing Economy
AU - Constantiou,Ioanna
AU - Marton,Attila
AU - Tuunainen,Virpi Kristiina
N1 - CBS Library does not have access to the material
PY - 2017
Y1 - 2017
N2 - Digital platforms have entered a number of industries and changed the landscape of competition. A main change is in the role of platform users who not only consume services but contribute to value creation through new services as well. Drawing on the theory of newly vulnerable markets and platform economics, we develop propositions about those changes and the strategic actions they bring about. When a platform focuses on cost efficiency, exerting tight control and promoting competition among platform users is proposed. When a platform focuses on service differentiation exerting loose control and promoting coopetition among platform users is proposed. To illustrate and support our propositions, we refer to the two leading sharing economy platforms, Airbnb and Uber that made different strategic choice on competition and cooperation with their users.
AB - Digital platforms have entered a number of industries and changed the landscape of competition. A main change is in the role of platform users who not only consume services but contribute to value creation through new services as well. Drawing on the theory of newly vulnerable markets and platform economics, we develop propositions about those changes and the strategic actions they bring about. When a platform focuses on cost efficiency, exerting tight control and promoting competition among platform users is proposed. When a platform focuses on service differentiation exerting loose control and promoting coopetition among platform users is proposed. To illustrate and support our propositions, we refer to the two leading sharing economy platforms, Airbnb and Uber that made different strategic choice on competition and cooperation with their users.
M3 - Paper
ER -