Digital “x”: Beyond Bounded Rationality, Toward a Theory of Bounded Imagination

Claus Andreas Foss Rosenstand, Abayomi Baiyere

Research output: Contribution to conferencePaperResearchpeer-review


Digital is increasingly affixed to known concepts across different management disciplines – for example digital innovation, digital disruption digital strategy – in essence digital “x”. We advance the theory of bounded imagination as a conceptual lens for illuminating conceptualization of digital “x”, and a delineation between digital from digitization and digital from digitalization. We specifically argue that the advances in digitization has largely diminished the core challenges of bounded rationality (time, knowledge, and resources). However, the next cognitive frontier is bounded imagination, which is the challenge for digitalization. The proposed theory of bounded imagination provides conceptual clarity for engaging with the digital “x” phenomenon in future research. We further articulate the implications for innovation managers by outlining bounded imagination milestones for digitalization.
Original languageEnglish
Publication date2019
Number of pages12
Publication statusPublished - 2019
EventXXX ISPIM Innovation Conference 2019: Celebrating Innovation: 500 Years Since daVinci - Florence, Italy
Duration: 16 Jun 201919 Jun 2019
Conference number: XXX


ConferenceXXX ISPIM Innovation Conference 2019

Cite this