Digital Workplace Transformation: The Importance of Deinstitutionalising the Taken for Granted

Markus Philipp Zimmer, Abayomi Baiyere, Hannu Salmela

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Studies on digital workplace transformation (DWT) have shown that new technologies and practices supporting employee connectedness and responsive leadership form the digital workplace. Yet, for new workplace practices to emerge, some of the existing practices need to disappear. Investigating a car manufacturer’s (Auto) DWT, we conduct an ethnographic narrative analysis on documents that Auto composed and distributed to communicate its rationale for its DWT as well as its intentions and implemented changes to its employees. We identify actors and how their actions connect them to Auto’s DWT. Drawing on institutional theory and the concept of deinstitutionalisation, we identify institutional pressures that Auto constructs as rationale for its DWT. These institutional pressures extend the imperative for DWT beyond the technology imperative taken in extant studies on DWT. Further, the documents tell stories of DWT occasionally meaning abandoning established practices rather than adding more of the new (digital technology enabled practices).
Original languageEnglish
Title of host publicationProceedings of the 28th European Conference on Information Systems (ECIS) : A Virtual AIS Conference
Number of pages15
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2020
Article number112
Publication statusPublished - 2020
EventThe 28th European Conference on Information Systems (ECIS) 2020: Liberty, Equality and Fraternity in a Digital World - Virtual Conference, Marrakesh, Morocco
Duration: 15 Jun 202017 Jun 2020
Conference number: 28


ConferenceThe 28th European Conference on Information Systems (ECIS) 2020
LocationVirtual Conference
Internet address
SeriesProceedings of the European Conference on Information Systems


  • Digital transformation
  • Digital workplace
  • Deinstitutionalisation
  • Institutional theory

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