Political philosophy is applied to analyze the democratic potential of tourism social media. This study shows that while these media have deliberative potential, they also reflect the post-political and post-democratic condition in tourism digital communication. This analysis is illustrated through the discussion of three metaphors: the menu, the stranger, and the tourist-light. The menu represents the increased invasion of lifeworlds by the commercialization and corporate regulation of the tourism social Web. The stranger symbolizes the weak accountability of online communities. The tourist-light embodies the relevance of hedonism in virtual worlds. Social media contributes to digital narcissism and support consumer centricity. Digital communication produces a sanitized version of tourism and entails a subtle constraint of political citizenship.
Bibliographical noteEpub ahead of print. Published online: 30. august 2021.
- Social media
- Political philosophy