Digital Tourism Communication and Democracy

Ana Maria Munar, Richard Ek

    Research output: Contribution to journalJournal articleResearchpeer-review


    Political philosophy is applied to analyze the democratic potential of tourism social media. This study shows that while these media have deliberative potential, they also reflect the post-political and post-democratic condition in tourism digital communication. This analysis is illustrated through the discussion of three metaphors: the menu, the stranger, and the tourist-light. The menu represents the increased invasion of lifeworlds by the commercialization and corporate regulation of the tourism social Web. The stranger symbolizes the weak accountability of online communities. The tourist-light embodies the relevance of hedonism in virtual worlds. Social media contributes to digital narcissism and support consumer centricity. Digital communication produces a sanitized version of tourism and entails a subtle constraint of political citizenship.
    Original languageEnglish
    Journal Tourism Culture & Communication
    Issue number2
    Pages (from-to)143-155
    Number of pages13
    Publication statusPublished - 2022

    Bibliographical note

    Published online: 30. august 2021.


    • Social media
    • Cyberactivism
    • Political philosophy

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