Digital Product Acquisition In The Context Of Piracy: A Proposed Model And Preliminary Findings

Rob Veitch, Ioanna Constantiou

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Ten years after the fall of Napster, digital piracy remains an issue for e-commerce firms. While scholars treat digital piracy as a behaviour that needs to be prevented or punished, the user’s decision about how to acquire a digital product involves more than the piracy option, yet the decision between
    piracy and legal alternatives has received limited attention. Moreover, existing models of piracy emphasize some elements of the acquisition decision, but disregard other important influences. This paper presents a model of digital product acquisition in the context of piracy, integrating elements of
    previous digital piracy models and expanding upon them to reflect the decision’s complexity. We depict the acquisition decision as being influenced by the user’s price perceptions, perceived risks, product desire, skills, and internal regulators of behaviour. A preliminary and partial test of the model is conducted for film and music using data collected students in at two Danish universities. The paper
    concludes with an outline for future research.
    Original languageEnglish
    Title of host publicationPACIS 2011 Proceedings
    EditorsPeter B. Seddon, Shirley Gregor
    Number of pages11
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2011
    ChapterPaper 198 / Paper 201
    ISBN (Electronic)9781846356441
    Publication statusPublished - 2011
    EventThe 15th Pacific Asia Conference on Information Systems. PACIS 2011 - Brisbane, Australia
    Duration: 7 Jul 201111 Jul 2011
    Conference number: 15


    ConferenceThe 15th Pacific Asia Conference on Information Systems. PACIS 2011
    OtherQuality Research in Pacific Asia
    Internet address

    Cite this