Abstract
Ten years after the fall of Napster, digital piracy remains an issue for e-commerce firms. While scholars treat digital piracy as a behaviour that needs to be prevented or punished, the user’s decision about how to acquire a digital product involves more than the piracy option, yet the decision between
piracy and legal alternatives has received limited attention. Moreover, existing models of piracy emphasize some elements of the acquisition decision, but disregard other important influences. This paper presents a model of digital product acquisition in the context of piracy, integrating elements of
previous digital piracy models and expanding upon them to reflect the decision’s complexity. We depict the acquisition decision as being influenced by the user’s price perceptions, perceived risks, product desire, skills, and internal regulators of behaviour. A preliminary and partial test of the model is conducted for film and music using data collected students in at two Danish universities. The paper
concludes with an outline for future research.
piracy and legal alternatives has received limited attention. Moreover, existing models of piracy emphasize some elements of the acquisition decision, but disregard other important influences. This paper presents a model of digital product acquisition in the context of piracy, integrating elements of
previous digital piracy models and expanding upon them to reflect the decision’s complexity. We depict the acquisition decision as being influenced by the user’s price perceptions, perceived risks, product desire, skills, and internal regulators of behaviour. A preliminary and partial test of the model is conducted for film and music using data collected students in at two Danish universities. The paper
concludes with an outline for future research.
| Original language | English |
|---|---|
| Title of host publication | PACIS 2011 Proceedings |
| Editors | Peter B. Seddon, Shirley Gregor |
| Number of pages | 11 |
| Place of Publication | Atlanta, GA |
| Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
| Publication date | 2011 |
| Chapter | Paper 198 / Paper 201 |
| ISBN (Electronic) | 9781846356441 |
| Publication status | Published - 2011 |
| Event | The 15th Pacific Asia Conference on Information Systems. PACIS 2011 - Brisbane, Australia Duration: 7 Jul 2011 → 11 Jul 2011 Conference number: 15 http://mlaa.com.au/pacis2011/ |
Conference
| Conference | The 15th Pacific Asia Conference on Information Systems. PACIS 2011 |
|---|---|
| Number | 15 |
| Country/Territory | Australia |
| City | Brisbane |
| Period | 07/07/2011 → 11/07/2011 |
| Other | Quality Research in Pacific Asia |
| Internet address |