Platforms lend new impetus to the digital transformation of the health care market as an example for a strongly regulated industry. We aim to analyze this trend with its specific health care-related characteristics. Two fledgling platforms, one in the U.S. and one in Germany, are analyzed as instances of the evolution of digital platforms in health care. We do a cross-country, qualitative case comparison. We use the platform leadership model by Gawer and Cusumano (2014) to reconstruct strategic choices and reflect on the scaling of the platforms as an indication of successful management and increasing impact on the health care industry. We find distinct strategic responses to the regulatory environments and national health care regimes.
|Journal||Academy of Management Global Proceedings|
|Publication status||Published - 2018|
|Event||Academy of Management Specialized Conference on Big Data and Managing in a Digital Economy - University of Surrey, Surrey|
Duration: 18 Apr 2018 → 20 Apr 2018
|Conference||Academy of Management Specialized Conference on Big Data and Managing in a Digital Economy|
|Location||University of Surrey|
|Period||18/04/2018 → 20/04/2018|