Digital Nudging: Altering User Behavior in Digital Environments

Tobias Mirsch, Christiane Lehrer, Reinhard Jung

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Individuals make increasingly more decisions on screens, such as those on websites or mobile apps. However, the nature of screens and the vast amount of information available online make individuals particularly prone to deficient decisions. Digital nudging is an approach based on insights from behavioral economics that applies user interface (UI) design elements to affect the choices of users in digital environments. UI design elements include graphic design, specific content, wording or small features. To date, little is known about the psychological mechanisms that underlie digital nudging. To address this research gap, we conducted a systematic literature review and provide a comprehensive overview of relevant psychological effects and exemplary nudges in the physical and digital sphere. These insights serve as a valuable basis for researchers and practitioners that aim to study or design information systems and interventions that assist user decision making on screens.
Original languageEnglish
Title of host publicationProceedings of the 13th International Conference on Wirtschaftsinformatik (WI) 2017
Number of pages15
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2017
Publication statusPublished - 2017
Externally publishedYes
Event13th International Conference on Wirtschaftsinformatik. WI 2017 - St.Gallen, Switzerland
Duration: 12 Feb 201715 Feb 2017
Conference number: 13


Conference13th International Conference on Wirtschaftsinformatik. WI 2017
Internet address


  • Digital nudging
  • Choice architecture
  • Behavioral economics
  • Human-computer interaction
  • User interface design

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