Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits

Clemens Wenzel-Ruelberg, Abayomi Baiyere, Patrick Lohmann

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Interactions of banks with their customers are increasingly shifting to web and mobile channels. Being at risk of losing the role of the customer agent to FinTechs and digital challenger banks, incumbent banks are seeking ways to exploit technologies such as mobile phones as channels to generate insights and to sell products that their customers need. For many banks the potential of mobile banking to individualize products and personalize services from information collected by the mobile device’ sensory components are largely untapped. In this paper, we draw on design science research in exploiting spatio-temporal information to build an algorithmic model to target customers with credit offers. While past research aimed to solve similar problems mainly through customer segmentation, our approach demonstrates the benefits of having a transparent and interpretable decision model for each individual customer. Our artifact enables the development of digital products and services, without large-scale, often unavailable data.
Original languageEnglish
Title of host publicationProceedings of the 53rd Hawaii International Conference on System Sciences
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2020
ISBN (Print)9780998133133
Publication statusPublished - 2020
Event53rd Annual Hawaii International Conference on System Sciences, HICSS 2020 - Grand Wailea, Maui, United States
Duration: 7 Jan 202010 Jan 2020
Conference number: 53


Conference53rd Annual Hawaii International Conference on System Sciences, HICSS 2020
LocationGrand Wailea
Country/TerritoryUnited States
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences

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