Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits

Clemens Wenzel-Ruelberg, Abayomi Baiyere, Patrick Lohmann

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Interactions of banks with their customers are increasingly shifting to web and mobile channels. Being at risk of losing the role of the customer agent to FinTechs and digital challenger banks, incumbent banks are seeking ways to exploit technologies such as mobile phones as channels to generate insights and to sell products that their customers need. For many banks the potential of mobile banking to individualize products and personalize services from information collected by the mobile device’ sensory components are largely untapped. In this paper, we draw on design science research in exploiting spatio-temporal information to build an algorithmic model to target customers with credit offers. While past research aimed to solve similar problems mainly through customer segmentation, our approach demonstrates the benefits of having a transparent and interpretable decision model for each individual customer. Our artifact enables the development of digital products and services, without large-scale, often unavailable data.
Original languageEnglish
Title of host publicationProceedings of the 53rd Hawaii International Conference on System Sciences
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2020
Pages1113-1122
ISBN (Print)9780998133133
DOIs
Publication statusPublished - 2020
EventThe 53rd Hawaii International Conference on System Sciences. HICSS 2020 - Grand Wailea, Maui, United States
Duration: 7 Jan 202010 Jan 2020
Conference number: 53
https://scholarspace.manoa.hawaii.edu/handle/10125/63576

Conference

ConferenceThe 53rd Hawaii International Conference on System Sciences. HICSS 2020
Number53
LocationGrand Wailea
CountryUnited States
CityMaui
Period07/01/202010/01/2020
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Cite this

Wenzel-Ruelberg, C., Baiyere, A., & Lohmann, P. (2020). Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits. In Proceedings of the 53rd Hawaii International Conference on System Sciences (pp. 1113-1122). Honolulu: Hawaii International Conference on System Sciences (HICSS). Proceedings of the Annual Hawaii International Conference on System Sciences https://doi.org/http://hdl.handle.net/10125/63878
Wenzel-Ruelberg, Clemens ; Baiyere, Abayomi ; Lohmann, Patrick. / Digital Mobile Services for Consumer Banking : Conceptualization and Implementation of Location-based Consumer Credits. Proceedings of the 53rd Hawaii International Conference on System Sciences. Honolulu : Hawaii International Conference on System Sciences (HICSS), 2020. pp. 1113-1122 (Proceedings of the Annual Hawaii International Conference on System Sciences).
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Wenzel-Ruelberg, C, Baiyere, A & Lohmann, P 2020, Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits. in Proceedings of the 53rd Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences (HICSS), Honolulu, Proceedings of the Annual Hawaii International Conference on System Sciences, pp. 1113-1122, Maui, United States, 07/01/2020. https://doi.org/http://hdl.handle.net/10125/63878

Digital Mobile Services for Consumer Banking : Conceptualization and Implementation of Location-based Consumer Credits. / Wenzel-Ruelberg, Clemens; Baiyere, Abayomi; Lohmann, Patrick.

Proceedings of the 53rd Hawaii International Conference on System Sciences. Honolulu : Hawaii International Conference on System Sciences (HICSS), 2020. p. 1113-1122 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Wenzel-Ruelberg C, Baiyere A, Lohmann P. Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits. In Proceedings of the 53rd Hawaii International Conference on System Sciences. Honolulu: Hawaii International Conference on System Sciences (HICSS). 2020. p. 1113-1122. (Proceedings of the Annual Hawaii International Conference on System Sciences). https://doi.org/http://hdl.handle.net/10125/63878