Digital Maturity of the Firm's Business Model

Sergejs Groskovs, Sreekanth Vemula

Research output: Contribution to journalConference article in journalResearchpeer-review

Abstract

We propose a digital maturity assessment model as an instrument for researchers and a strategic tool for managers. Existing literature lacks a conceptually clear way to measure the construct of digital maturity at the level of the firms business model. Our proposed instrument thus opens avenues for research into questions related to antecedents, process, and performance outcomes of the digitalization of business activities. The assessment follows the logic of first decomposing the business model into the underlying value creation activities and then evaluating the levels of automation and digitalization in these activities. This being a conceptual model, we also put forward further steps towards validation.
Original languageEnglish
JournalAcademy of Management Global Proceedings
Volume2018
Issue numberSurrey
Number of pages8
ISSN2638-4892
DOIs
Publication statusPublished - 15 Jun 2018
EventAcademy of Management Specialized Conference on Big Data and Managing in a Digital Economy - University of Surrey, Surrey
Duration: 18 Apr 201820 Apr 2018
https://www.eiseverywhere.com/ehome/index.php?eventid=245645&

Conference

ConferenceAcademy of Management Specialized Conference on Big Data and Managing in a Digital Economy
LocationUniversity of Surrey
CitySurrey
Period18/04/201820/04/2018
Internet address

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