@inproceedings{b73853e64e444c27bd3989089a1a080f,
title = "Diffusion Processes of Product Meanings in Design-Intensive Industries: Determinants and Dynamics",
author = "Claudio Dell'Era and Roberto Verganti",
year = "2010",
language = "English",
series = "EIASM Conference Proceedings Series",
publisher = "European Institute for Advanced Studies in Management",
booktitle = "Proceedings of 17th International Product Development Management Conference",
note = "17th International Product Development Conference: IPDMC 2010 ; Conference date: 14-06-2010 Through 15-06-2010",
}