Diffusion Processes of Product Meanings in Design-Intensive Industries: Determinants and Dynamics

Claudio Dell'Era, Roberto Verganti

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of 17th International Product Development Management Conference
Number of pages25
PublisherEuropean Institute for Advanced Studies in Management
Publication date2010
Publication statusPublished - 2010
Externally publishedYes
Event17th International Product Development Conference: IPDMC 2010 - Murcia, Spain
Duration: 14 Jun 201015 Jun 2010
Conference number: 17

Conference

Conference17th International Product Development Conference: IPDMC 2010
Number17
CountrySpain
CityMurcia
Period14/06/201015/06/2010
SeriesEIASM Conference Proceedings Series
ISSN1998-7374

Cite this

Dell'Era, C., & Verganti, R. (2010). Diffusion Processes of Product Meanings in Design-Intensive Industries: Determinants and Dynamics. In Proceedings of 17th International Product Development Management Conference European Institute for Advanced Studies in Management. EIASM Conference Proceedings Series