Diffusion of Product Signs in Industrial Networks: The Advantage of the Trend-Setter

Claudio Dell'Era, Roberto Verganti

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalEuropean Journal of Innovation Management
Volume13
Issue number1
Pages (from-to)81-99
ISSN1460-1060
DOIs
Publication statusPublished - 2010
Externally publishedYes

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