Original language | English |
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Journal | European Journal of Innovation Management |
Volume | 13 |
Issue number | 1 |
Pages (from-to) | 81-99 |
Number of pages | 19 |
ISSN | 1460-1060 |
DOIs | |
Publication status | Published - 2010 |
Externally published | Yes |
Diffusion of Product Signs in Industrial Networks: The Advantage of the Trend-Setter
Claudio Dell'Era, Roberto Verganti
Research output: Contribution to journal › Journal article › Research › peer-review