Diffusion of Product Signs in Industrial Networks: The Advantage of the Trend-Setter

Claudio Dell'Era, Roberto Verganti

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Innovation Management
Volume	13
Issue number	1
Pages (from-to)	81-99
Number of pages	19
ISSN	1460-1060
DOIs	https://doi.org/10.1108/14601061011013249
Publication status	Published - 2010
Externally published	Yes

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title = "Diffusion of Product Signs in Industrial Networks: The Advantage of the Trend-Setter",

author = "Claudio Dell'Era and Roberto Verganti",

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