Differing perceptions of customer value: Development and application of a tool for mapping perceptions of customer value at both ends of customer-supplier dyads in industrial markets

Lars Mikkelsen

Research output: Book/ReportPh.D. thesisResearch

Original languageEnglish
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Number of pages436
ISBN (Print)8759383011
Publication statusPublished - 2006
SeriesPhD series
Number2006-15

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