Different Strategy Playbooks for Digital Platform Complementors

Philipp Hukal, Irfan Kanat, Hakan Ozalp

Research output: Contribution to journalJournal articleResearchpeer-review

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Abstract

To survive, major and minor digital platform complementors need different strategy playbooks, which comprise synergistic combinations of the three complementor strategies described in this article. Following these playbooks enables executives to develop and provide a thriving complement product on digital platforms.
Original languageEnglish
Article number4
JournalMIS Quarterly
Volume21
Issue number1
Pages (from-to)1-15
Number of pages15
ISSN0276-7783
DOIs
Publication statusPublished - Mar 2022

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