Abstract
To survive, major and minor digital platform complementors need different strategy playbooks, which comprise synergistic combinations of the three complementor strategies described in this article. Following these playbooks enables executives to develop and provide a thriving complement product on digital platforms.
| Original language | English |
|---|---|
| Article number | 4 |
| Journal | MIS Quarterly |
| Volume | 21 |
| Issue number | 1 |
| Pages (from-to) | 1-15 |
| Number of pages | 15 |
| ISSN | 0276-7783 |
| DOIs | |
| Publication status | Published - Mar 2022 |