Different forms of key account management: In a transaction cost perspective

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Udgivelsesdato: winter
Original languageEnglish
JournalThe Journal of Selling & Major Account Management
Volume4
Issue number2
Pages (from-to)73-85
Number of pages13
ISSN1463-1431
Publication statusPublished - 2002

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