Different forms of key account management: In a transaction cost perspective

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Udgivelsesdato: winter
Original languageEnglish
JournalThe Journal of Selling & Major Account Management
Volume4
Issue number2
Pages (from-to)73-85
Number of pages13
ISSN1463-1431
Publication statusPublished - 2002

Cite this

@article{b7ed87e0c02211db9769000ea68e967b,
title = "Different forms of key account management: In a transaction cost perspective",
abstract = "Udgivelsesdato: winter",
keywords = "Transaktionsomkostninger, Key account management",
author = "Mogens Bjerre",
note = "Opstilling: 658.901 bje L{\o}be nr.: 027572",
year = "2002",
language = "English",
volume = "4",
pages = "73--85",
journal = "The Journal of Selling & Major Account Management",
issn = "1463-1431",
number = "2",

}

Different forms of key account management : In a transaction cost perspective. / Bjerre, Mogens.

In: The Journal of Selling & Major Account Management, Vol. 4, No. 2, 2002, p. 73-85.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Different forms of key account management

T2 - In a transaction cost perspective

AU - Bjerre, Mogens

N1 - Opstilling: 658.901 bje Løbe nr.: 027572

PY - 2002

Y1 - 2002

N2 - Udgivelsesdato: winter

AB - Udgivelsesdato: winter

KW - Transaktionsomkostninger

KW - Key account management

M3 - Journal article

VL - 4

SP - 73

EP - 85

JO - The Journal of Selling & Major Account Management

JF - The Journal of Selling & Major Account Management

SN - 1463-1431

IS - 2

ER -