Different forms and elements of key account management and trade marketing

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date1999
Publication statusPublished - 1999
EventThe 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium - Dublin, Ireland
Duration: 2 Sep 19994 Sep 1999
Conference number: 15

Conference

ConferenceThe 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium
Number15
CountryIreland
CityDublin
Period02/09/199904/09/1999

Cite this

Bjerre, M. (1999). Different forms and elements of key account management and trade marketing. Paper presented at The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium, Dublin, Ireland.
Bjerre, Mogens. / Different forms and elements of key account management and trade marketing. Paper presented at The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium, Dublin, Ireland.
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Bjerre, M 1999, 'Different forms and elements of key account management and trade marketing' Paper presented at, Dublin, Ireland, 02/09/1999 - 04/09/1999, .

Different forms and elements of key account management and trade marketing. / Bjerre, Mogens.

1999. Paper presented at The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium, Dublin, Ireland.

Research output: Contribution to conferencePaperResearch

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T1 - Different forms and elements of key account management and trade marketing

AU - Bjerre, Mogens

N1 - Opstilling: 658.901 bje Løbe nr.: 004506 Sider: 12

PY - 1999

Y1 - 1999

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M3 - Paper

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Bjerre M. Different forms and elements of key account management and trade marketing. 1999. Paper presented at The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium, Dublin, Ireland.