Different forms and elements of key account management and trade marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	1999
Publication status	Published - 1999
Event	The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium - Dublin, Ireland Duration: 2 Sept 1999 → 4 Sept 1999 Conference number: 15

Conference	The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium
Number	15
Country/Territory	Ireland
City	Dublin
Period	02/09/1999 → 04/09/1999

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