Different forms and elements of key account management and trade marketing

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date1999
Publication statusPublished - 1999
EventThe 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium - Dublin, Ireland
Duration: 2 Sep 19994 Sep 1999
Conference number: 15

Conference

ConferenceThe 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium
Number15
CountryIreland
CityDublin
Period02/09/199904/09/1999

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