Did the Olympic Games Rebrand China's Country Image

Gorm Gabrielsen, Eugene Donald Jaffe, Tore Kristensen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationNational Image : Asian Communication & Media Studies
PublisherNational Center for Radio and Television Studies, Communication University of China
Publication date2008
Pages20-32
ISBN (Print)9787811276701
Publication statusPublished - 2008
EventNational Image - Beijing, China
Duration: 30 Jun 2010 → …

Conference

ConferenceNational Image
CountryChina
CityBeijing
Period30/06/2010 → …

Cite this

Gabrielsen, G., Jaffe, E. D., & Kristensen, T. (2008). Did the Olympic Games Rebrand China's Country Image. In National Image: Asian Communication & Media Studies (pp. 20-32). National Center for Radio and Television Studies, Communication University of China.