Dialogics of Strategic Communication

Embracing Conflicting Logics in an Emerging Field

Emma Christensen, Lars Thøger Christensen

Research output: Contribution to journalJournal articleResearchpeer-review

32 Downloads (Pure)

Abstract

Purpose:
The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but also and simultaneously oppose each other and point in many different directions.
Design/methodology/approach:
The authors address the multiple logics in strategic communication and their interplay by drawing on Edgar Morin’s theory of “dialogics.” According to Morin, complex systems are characterized by multiple logics that are at once complementary, competitive and antagonistic with respect to one another.
Findings:
The authors present and discuss five dialogics that challenge conventional notions of managerial control: deliberate vs emergent perspectives on communication strategy; top-down vs participatory approaches; bounded vs unbounded notions of communication; consistency vs inconsistency in organizational messages; and transparency vs opacity in organizational practices.
Originality/value:
While the dialogical perspective defies the ideal of strategic communication as a unitary discipline, the authors argue that the field can only develop by acknowledging, embracing and bringing to the fore of analysis principles that are at once complementary, competitive and antagonistic.
Original languageEnglish
JournalCorporate Communications
Volume23
Issue number3
Pages (from-to)438-455
Number of pages18
ISSN1356-3289
DOIs
Publication statusPublished - 2018

Keywords

  • Strategic management
  • Communication management
  • Corporate communications

Cite this

@article{193a40f0250a41e0bf5f7fdb813e1074,
title = "Dialogics of Strategic Communication: Embracing Conflicting Logics in an Emerging Field",
abstract = "Purpose:The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but also and simultaneously oppose each other and point in many different directions.Design/methodology/approach:The authors address the multiple logics in strategic communication and their interplay by drawing on Edgar Morin’s theory of “dialogics.” According to Morin, complex systems are characterized by multiple logics that are at once complementary, competitive and antagonistic with respect to one another.Findings:The authors present and discuss five dialogics that challenge conventional notions of managerial control: deliberate vs emergent perspectives on communication strategy; top-down vs participatory approaches; bounded vs unbounded notions of communication; consistency vs inconsistency in organizational messages; and transparency vs opacity in organizational practices.Originality/value:While the dialogical perspective defies the ideal of strategic communication as a unitary discipline, the authors argue that the field can only develop by acknowledging, embracing and bringing to the fore of analysis principles that are at once complementary, competitive and antagonistic.",
keywords = "Strategic management, Communication management, Corporate communications, Strategic management, Communication management, Corporate communications",
author = "Emma Christensen and Christensen, {Lars Th{\o}ger}",
year = "2018",
doi = "10.1108/CCIJ-08-2017-0073",
language = "English",
volume = "23",
pages = "438--455",
journal = "Corporate Communications",
issn = "1356-3289",
publisher = "JAI Press",
number = "3",

}

Dialogics of Strategic Communication : Embracing Conflicting Logics in an Emerging Field. / Christensen, Emma; Christensen, Lars Thøger.

In: Corporate Communications, Vol. 23, No. 3, 2018, p. 438-455.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Dialogics of Strategic Communication

T2 - Embracing Conflicting Logics in an Emerging Field

AU - Christensen, Emma

AU - Christensen, Lars Thøger

PY - 2018

Y1 - 2018

N2 - Purpose:The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but also and simultaneously oppose each other and point in many different directions.Design/methodology/approach:The authors address the multiple logics in strategic communication and their interplay by drawing on Edgar Morin’s theory of “dialogics.” According to Morin, complex systems are characterized by multiple logics that are at once complementary, competitive and antagonistic with respect to one another.Findings:The authors present and discuss five dialogics that challenge conventional notions of managerial control: deliberate vs emergent perspectives on communication strategy; top-down vs participatory approaches; bounded vs unbounded notions of communication; consistency vs inconsistency in organizational messages; and transparency vs opacity in organizational practices.Originality/value:While the dialogical perspective defies the ideal of strategic communication as a unitary discipline, the authors argue that the field can only develop by acknowledging, embracing and bringing to the fore of analysis principles that are at once complementary, competitive and antagonistic.

AB - Purpose:The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but also and simultaneously oppose each other and point in many different directions.Design/methodology/approach:The authors address the multiple logics in strategic communication and their interplay by drawing on Edgar Morin’s theory of “dialogics.” According to Morin, complex systems are characterized by multiple logics that are at once complementary, competitive and antagonistic with respect to one another.Findings:The authors present and discuss five dialogics that challenge conventional notions of managerial control: deliberate vs emergent perspectives on communication strategy; top-down vs participatory approaches; bounded vs unbounded notions of communication; consistency vs inconsistency in organizational messages; and transparency vs opacity in organizational practices.Originality/value:While the dialogical perspective defies the ideal of strategic communication as a unitary discipline, the authors argue that the field can only develop by acknowledging, embracing and bringing to the fore of analysis principles that are at once complementary, competitive and antagonistic.

KW - Strategic management

KW - Communication management

KW - Corporate communications

KW - Strategic management

KW - Communication management

KW - Corporate communications

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=963017769197

U2 - 10.1108/CCIJ-08-2017-0073

DO - 10.1108/CCIJ-08-2017-0073

M3 - Journal article

VL - 23

SP - 438

EP - 455

JO - Corporate Communications

JF - Corporate Communications

SN - 1356-3289

IS - 3

ER -