Diagnosing the Strategic and Operational Problems Encountered by UK Export Manufacturers: The Effects of Export Intensity

Robert E. Morgan; Constantine S. Katsikeas

doi:10.1007/978-3-319-17320-7_18

Diagnosing the Strategic and Operational Problems Encountered by UK Export Manufacturers: The Effects of Export Intensity

Robert E. Morgan, Constantine S. Katsikeas

University of Wales

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

This research study focuses upon the strategic and operational problems experienced by UK small and medium sized industrial export manufacturers in explicating their commercial transactions with overseas customers. Specific attention is paid toward problems concerning export marketing information, firm-specific issues, relative export competitive position, and government involvement. In order to generate an incisive understanding of the extent to which these problems discourage export behavior, constrasts are drawn between firms characterized by high and low levels of export intensity. Also, regression analysis reveals that such an export development indicator is an important variable in understanding the type and degree to which exporting problems discourage export behavior. Several implications are derived from this study for management and public policy audiences, and discussion is given to the manner in which export problems can be circumvented for firms characterized by different levels of export intensity.

Original language	English
Title of host publication	Proceedings of the 1997 World Marketing Congress
Editors	Samsinar MD Sidin, Ajay K. Manrai
Number of pages	1
Place of Publication	Cham
Publisher	Springer
Publication date	2015
Pages	65
ISBN (Print)	9783319173191
ISBN (Electronic)	9783319173207
DOIs	https://doi.org/10.1007/978-3-319-17320-7_18
Publication status	Published - 2015
Externally published	Yes
Event	1997 World Marketing Congress - Kuala Lumpur, Malaysia Duration: 24 Mar 1997 → 27 Jun 1997 Conference number: 8

Conference

Conference	1997 World Marketing Congress
Number	8
Country/Territory	Malaysia
City	Kuala Lumpur
Period	24/03/1997 → 27/06/1997

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

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Morgan, Robert E. ; Katsikeas, Constantine S. / Diagnosing the Strategic and Operational Problems Encountered by UK Export Manufacturers : The Effects of Export Intensity. Proceedings of the 1997 World Marketing Congress. editor / Samsinar MD Sidin ; Ajay K. Manrai. Cham : Springer, 2015. pp. 65 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Morgan, RE & Katsikeas, CS 2015, Diagnosing the Strategic and Operational Problems Encountered by UK Export Manufacturers: The Effects of Export Intensity. in SMD Sidin & AK Manrai (eds), Proceedings of the 1997 World Marketing Congress. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 65, 1997 World Marketing Congress, Kuala Lumpur, Malaysia, 24/03/1997. https://doi.org/10.1007/978-3-319-17320-7_18

Diagnosing the Strategic and Operational Problems Encountered by UK Export Manufacturers: The Effects of Export Intensity. / Morgan, Robert E.; Katsikeas, Constantine S.
Proceedings of the 1997 World Marketing Congress. ed. / Samsinar MD Sidin; Ajay K. Manrai. Cham: Springer, 2015. p. 65 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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Morgan RE, Katsikeas CS. Diagnosing the Strategic and Operational Problems Encountered by UK Export Manufacturers: The Effects of Export Intensity. In Sidin SMD, Manrai AK, editors, Proceedings of the 1997 World Marketing Congress. Cham: Springer. 2015. p. 65. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17320-7_18