Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing

Sebastian Zenker, Tobias Gollan

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationSozialpsychologie und Ökonomie
EditorsErich H. Witte, Tobias Gollan
Place of PublicationLengerich
PublisherPabst Science Publishers
Publication date2010
Pages156-172
ISBN (Print)9783899676136
Publication statusPublished - 2010
Externally publishedYes

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Cite this

Zenker, S., & Gollan, T. (2010). Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing. In E. H. Witte, & T. Gollan (Eds.), Sozialpsychologie und Ökonomie (pp. 156-172). Lengerich: Pabst Science Publishers.