Developing the Pharmaceutical Business in China: The Case of Novartis

Angela Wang*, Maximilian Von Zedtwitz

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe Chemical and Pharmaceutical Industry in China : Opportunities and Threats for Foreign Companies
EditorsGunter Festel, Udo Oels, Andreas Kreimeyer, Max Zedtwitz
Number of pages11
Place of PublicationBerlin
PublisherSpringer
Publication date2005
Pages109-119
Chapter9
ISBN (Print)3540225447, 9783540225447, 9783642061400
ISBN (Electronic)9783540265610
DOIs
Publication statusPublished - 2005
Externally publishedYes

Keywords

  • Pharmaceutical market
  • Compound annual growth rate
  • Strategic region
  • Major Chinese city
  • Pharmaceutical business

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