Developing Service Strategies in Support of Servitization in China

An Exploratory Study

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.
Original languageEnglish
Publication date2015
Number of pages10
Publication statusPublished - 2015
EventThe 22nd International Annual EurOMA Conference 2015 - Neuchâtel, Switzerland
Duration: 26 Jun 20151 Jul 2015
Conference number: 22
http://www.euroma2015.org/

Conference

ConferenceThe 22nd International Annual EurOMA Conference 2015
Number22
CountrySwitzerland
CityNeuchâtel
Period26/06/201501/07/2015
Internet address

Keywords

  • Servitization
  • Service network
  • China

Cite this

Raja, J., & Frandsen, T. (2015). Developing Service Strategies in Support of Servitization in China: An Exploratory Study. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.
Raja, Jawwad ; Frandsen, Thomas. / Developing Service Strategies in Support of Servitization in China : An Exploratory Study. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.10 p.
@conference{5ce61371d7ef45839077475fb9234a02,
title = "Developing Service Strategies in Support of Servitization in China: An Exploratory Study",
abstract = "Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.",
keywords = "Servitization, Service network, China, Servitization, Service network, China",
author = "Jawwad Raja and Thomas Frandsen",
year = "2015",
language = "English",
note = "null ; Conference date: 26-06-2015 Through 01-07-2015",
url = "http://www.euroma2015.org/",

}

Raja, J & Frandsen, T 2015, 'Developing Service Strategies in Support of Servitization in China: An Exploratory Study' Paper presented at, Neuchâtel, Switzerland, 26/06/2015 - 01/07/2015, .

Developing Service Strategies in Support of Servitization in China : An Exploratory Study. / Raja, Jawwad; Frandsen, Thomas.

2015. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Developing Service Strategies in Support of Servitization in China

T2 - An Exploratory Study

AU - Raja, Jawwad

AU - Frandsen, Thomas

PY - 2015

Y1 - 2015

N2 - Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.

AB - Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.

KW - Servitization

KW - Service network

KW - China

KW - Servitization

KW - Service network

KW - China

UR - http://www.euroma2015.org/euromapapers/papers/MAS-09_33101.pdf

M3 - Paper

ER -

Raja J, Frandsen T. Developing Service Strategies in Support of Servitization in China: An Exploratory Study. 2015. Paper presented at The 22nd International Annual EurOMA Conference 2015, Neuchâtel, Switzerland.