Developing Service Strategies in Support of Servitization in China: An Exploratory Study

Research output: Contribution to conferencePaperResearchpeer-review


Literature on servitization advocates that Western manufacturers move downstream and provide value-added services as differentiator from low cost competition from emerging markets. The literature however remains relatively silent on how Western manufacturers are exploring servitization in emerging economies. This paper attempts to begin bridging this gap by exploring attempts by a European manufacturer to expand services in China. Particular attention is given to the role of the service partner network in attempting to grow and deliver services. Based on an exploratory case study, we examine how the case company was attempting simultaneously to pursue multiple strategies in support of servitization.
Original languageEnglish
Publication date2015
Number of pages10
Publication statusPublished - 2015
EventThe 22nd International Annual EurOMA Conference 2015: Operations Management for Sustainable Competitiveness - University of Neuchâtel, Neuchâtel, Switzerland
Duration: 26 Jun 20151 Jul 2015
Conference number: 22


ConferenceThe 22nd International Annual EurOMA Conference 2015
LocationUniversity of Neuchâtel
Internet address


  • Servitization
  • Service network
  • China

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