|Publication status||Published - 1999|
|Event||The IMP Conference - Dublin, Ireland|
Duration: 1 Sep 1999 → 1 Sep 1999
|Conference||The IMP Conference|
|Period||01/09/1999 → 01/09/1999|
Ekelund, C. (1999). Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty. Paper presented at The IMP Conference, Dublin, Ireland.