Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date1999
Publication statusPublished - 1999
EventThe IMP Conference - Dublin, Ireland
Duration: 1 Sep 19991 Sep 1999

Conference

ConferenceThe IMP Conference
CountryIreland
CityDublin
Period01/09/199901/09/1999

Cite this