@conference{bd565bc0ddc911db84f6000ea68e967b,
title = "Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty",
keywords = "Markedsf{\o}ringsstrategi, Kundeadf{\ae}rd, Kunderelationer",
author = "Christer Ekelund",
note = "Opstilling: 658.901 eke L{\o}be nr.: 004520 Sider: 13; null ; Conference date: 01-09-1999 Through 01-09-1999",
year = "1999",
language = "English",
}