Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty

Christer Ekelund

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	1999
Publication status	Published - 1999
Event	The IMP Conference - Dublin, Ireland Duration: 1 Sep 1999 → 1 Sep 1999

Conference

Conference	The IMP Conference
Country	Ireland
City	Dublin
Period	01/09/1999 → 01/09/1999

Cite this

@conference{bd565bc0ddc911db84f6000ea68e967b,

title = "Developing marketing strategy from customer portfolio: a model for understanding and measurement of the underlying motives for the customer's or potential customer's behaviour in building customer loyalty",

keywords = "Markedsf{\o}ringsstrategi, Kundeadf{\ae}rd, Kunderelationer",

author = "Christer Ekelund",

note = "Opstilling: 658.901 eke L{\o}be nr.: 004520 Sider: 13; null ; Conference date: 01-09-1999 Through 01-09-1999",

year = "1999",

language = "English",

}