Developing Cross-cultural Scales for the Measurement of Country Image

Israel D. Nebenzahl, Eugene D. Jaffe, Jean-Claude Usunier

Research output: Working paperResearch

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Original languageEnglish
Place of PublicationFrederiksberg
PublisherDepartment of International Economics and Management, Copenhagen Business School
Number of pages30
Publication statusPublished - 2000
SeriesWorking Paper / Department of International Economics and Management, Copenhagen Business School
Number1-2000

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Nebenzahl, I. D., Jaffe, E. D., & Usunier, J-C. (2000). Developing Cross-cultural Scales for the Measurement of Country Image. Department of International Economics and Management, Copenhagen Business School. Working Paper / Department of International Economics and Management, Copenhagen Business School, No. 1-2000