Developing Cross-cultural Scales for the Measurement of Country Image

Israel D. Nebenzahl, Eugene D. Jaffe, Jean-Claude Usunier

Research output: Working paper › Research

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Original language	English
Place of Publication	Frederiksberg
Publisher	Department of International Economics and Management, Copenhagen Business School
Number of pages	30
Publication status	Published - 2000

Series	Working Paper / Department of International Economics and Management, Copenhagen Business School
Number	1-2000

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