Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response

Herbert Kotzab; Maria Madlberger; Ursula Alvarado

Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response

Herbert Kotzab, Maria Madlberger, Ursula Alvarado

Department of Operations Management

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001
Editors	Enrique Ortega Martinez, Ladislao Gonzalez Ruiz, Enrique Perez del Campo
Publication date	2001
Publication status	Published - 2001
Event	IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing - Madrid, Spain Duration: 28 Nov 2001 → 30 Nov 2001 Conference number: 4

Conference

Conference	IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing
Number	4
Country/Territory	Spain
City	Madrid
Period	28/11/2001 → 30/11/2001

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Kotzab, H., Madlberger, M., & Alvarado, U. (2001). Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response. In E. Ortega Martinez, L. G. Ruiz, & E. Perez del Campo (Eds.), IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001

Kotzab, Herbert ; Madlberger, Maria ; Alvarado, Ursula. / Developing and Managing Channel Relationships in the Grocery Industry : The Case of Efficient Consumer Response. IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001. editor / Enrique Ortega Martinez ; Ladislao Gonzalez Ruiz ; Enrique Perez del Campo. 2001.

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title = "Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response",

keywords = "Efficient customer response, Supply chain management, Dagligvarehandel, Kunderelationer, non-market governance structures",

author = "Herbert Kotzab and Maria Madlberger and Ursula Alvarado",

note = "Opstilling: 658.901 kot L{\o}be nr.: 0111415; IV Forum Internacional sobre Las Ciencias, las T{\'e}chnicas y el Arte Aplicadas al Marketing ; Conference date: 28-11-2001 Through 30-11-2001",

year = "2001",

language = "English",

editor = "\{Ortega Martinez\}, Enrique and Ruiz, \{Ladislao Gonzalez\} and \{Perez del Campo\}, Enrique",

booktitle = "IV Forum Internacional sobre Las Ciencias, las T{\'e}chnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001",

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Kotzab, H, Madlberger, M & Alvarado, U 2001, Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response. in E Ortega Martinez, LG Ruiz & E Perez del Campo (eds), IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001. IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Madrid, Spain, 28/11/2001.

Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response. / Kotzab, Herbert; Madlberger, Maria; Alvarado, Ursula.
IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001. ed. / Enrique Ortega Martinez; Ladislao Gonzalez Ruiz; Enrique Perez del Campo. 2001.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - Developing and Managing Channel Relationships in the Grocery Industry

T2 - IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing

AU - Kotzab, Herbert

AU - Madlberger, Maria

AU - Alvarado, Ursula

N1 - Conference code: 4

PY - 2001

Y1 - 2001

KW - Efficient customer response

KW - Supply chain management

KW - Dagligvarehandel

KW - Kunderelationer

KW - non-market governance structures

M3 - Article in proceedings

BT - IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001

A2 - Ortega Martinez, Enrique

A2 - Ruiz, Ladislao Gonzalez

A2 - Perez del Campo, Enrique

Y2 - 28 November 2001 through 30 November 2001

ER -