Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response

Herbert Kotzab, Maria Madlberger, Ursula Alvarado

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationIV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001
EditorsEnrique Ortega Martinez, Ladislao Gonzalez Ruiz, Enrique Perez del Campo
Publication date2001
Publication statusPublished - 2001
EventIV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing - Madrid, Spain
Duration: 28 Nov 200130 Nov 2001
Conference number: 4

Conference

ConferenceIV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing
Number4
CountrySpain
CityMadrid
Period28/11/200130/11/2001

Cite this

Kotzab, H., Madlberger, M., & Alvarado, U. (2001). Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response. In E. Ortega Martinez, L. G. Ruiz, & E. Perez del Campo (Eds.), IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001
Kotzab, Herbert ; Madlberger, Maria ; Alvarado, Ursula. / Developing and Managing Channel Relationships in the Grocery Industry : The Case of Efficient Consumer Response. IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001. editor / Enrique Ortega Martinez ; Ladislao Gonzalez Ruiz ; Enrique Perez del Campo. 2001.
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title = "Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response",
keywords = "Efficient customer response, Supply chain management, Dagligvarehandel, Kunderelationer, non-market governance structures",
author = "Herbert Kotzab and Maria Madlberger and Ursula Alvarado",
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Kotzab, H, Madlberger, M & Alvarado, U 2001, Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response. in E Ortega Martinez, LG Ruiz & E Perez del Campo (eds), IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001., Madrid, Spain, 28/11/2001.

Developing and Managing Channel Relationships in the Grocery Industry : The Case of Efficient Consumer Response. / Kotzab, Herbert; Madlberger, Maria; Alvarado, Ursula.

IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001. ed. / Enrique Ortega Martinez; Ladislao Gonzalez Ruiz; Enrique Perez del Campo. 2001.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

TY - GEN

T1 - Developing and Managing Channel Relationships in the Grocery Industry

T2 - The Case of Efficient Consumer Response

AU - Kotzab, Herbert

AU - Madlberger, Maria

AU - Alvarado, Ursula

N1 - Opstilling: 658.901 kot Løbe nr.: 0111415

PY - 2001

Y1 - 2001

KW - Efficient customer response

KW - Supply chain management

KW - Dagligvarehandel

KW - Kunderelationer

KW - non-market governance structures

M3 - Article in proceedings

BT - IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001

A2 - Ortega Martinez, Enrique

A2 - Ruiz, Ladislao Gonzalez

A2 - Perez del Campo, Enrique

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Kotzab H, Madlberger M, Alvarado U. Developing and Managing Channel Relationships in the Grocery Industry: The Case of Efficient Consumer Response. In Ortega Martinez E, Ruiz LG, Perez del Campo E, editors, IV Forum Internacional sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, Madrid, 28-30 November, 2001. 2001