Developing a Comprehensive Customer-Based Shareholder Value Framework: Integrating Marketing, Finance and Accounting Perspectives

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventINFORMS Marketing Science Conference - Cologne, Italy
Duration: 16 Jun 201019 Jun 2010
Conference number: 32

Conference

ConferenceINFORMS Marketing Science Conference
Number32
CountryItaly
CityCologne
Period16/06/201019/06/2010

Cite this

@conference{c3cfc88b8426484f853a0fe282a0fbed,
title = "Developing a Comprehensive Customer-Based Shareholder Value Framework: Integrating Marketing, Finance and Accounting Perspectives",
author = "Morten Holm and V. Kumar and Carsten Rohde",
year = "2010",
language = "English",
note = "null ; Conference date: 16-06-2010 Through 19-06-2010",

}

Developing a Comprehensive Customer-Based Shareholder Value Framework : Integrating Marketing, Finance and Accounting Perspectives. / Holm, Morten; Kumar, V.; Rohde, Carsten.

2010. Paper presented at INFORMS Marketing Science Conference , Cologne, Italy.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Developing a Comprehensive Customer-Based Shareholder Value Framework

T2 - Integrating Marketing, Finance and Accounting Perspectives

AU - Holm, Morten

AU - Kumar, V.

AU - Rohde, Carsten

PY - 2010

Y1 - 2010

UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000704642&vid=CBS&afterPDS=true

M3 - Paper

ER -