Developing a Comprehensive Customer-Based Shareholder Value Framework: Integrating Marketing, Finance and Accounting Perspectives

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventINFORMS Marketing Science Conference - Cologne, Italy
Duration: 16 Jun 201019 Jun 2010
Conference number: 32

Conference

ConferenceINFORMS Marketing Science Conference
Number32
CountryItaly
CityCologne
Period16/06/201019/06/2010

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