Determining the Purchase Situation: A Comprehensive View on Customer Behaviour

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Customer Behavior
Volume	3
Pages (from-to)	335-349
Number of pages	14
ISSN	1475-3928
Publication status	Published - 2005

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@article{d93f5a50dd0e11db84f6000ea68e967b,

title = "Determining the Purchase Situation: A Comprehensive View on Customer Behaviour",

keywords = "Forbrugeradf{\ae}rd, K{\o}bsadf{\ae}rd, Kundeadf{\ae}rd",

author = "Evi Hartmann and Thomas Ritter and Gem{\"u}nden, \{Hans Georg\}",

note = "Opstilling: 658.901 har L{\o}be nr.: 059009",

year = "2005",

language = "English",

volume = "3",

pages = "335--349",

journal = "Journal of Customer Behavior",

issn = "1475-3928",

publisher = "Westburn Publishers",

}

TY - JOUR

T1 - Determining the Purchase Situation

T2 - A Comprehensive View on Customer Behaviour

AU - Hartmann, Evi

AU - Ritter, Thomas

AU - Gemünden, Hans Georg

N1 - Opstilling: 658.901 har Løbe nr.: 059009

PY - 2005

Y1 - 2005

KW - Forbrugeradfærd

KW - Købsadfærd

KW - Kundeadfærd

M3 - Journal article

SN - 1475-3928

VL - 3

SP - 335

EP - 349

JO - Journal of Customer Behavior

JF - Journal of Customer Behavior

ER -