Original language | English |
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Journal | Journal of Customer Behavior |
Volume | 3 |
Pages (from-to) | 335-349 |
Number of pages | 14 |
ISSN | 1475-3928 |
Publication status | Published - 2005 |
Determining the Purchase Situation: A Comprehensive View on Customer Behaviour
Evi Hartmann, Thomas Ritter, Hans Georg Gemünden
Research output: Contribution to journal › Journal article › Research › peer-review