Determining the Purchase Situation

A Comprehensive View on Customer Behaviour

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Customer Behavior
Volume3
Pages (from-to)335-349
Number of pages14
ISSN1475-3928
Publication statusPublished - 2005

Cite this

@article{d93f5a50dd0e11db84f6000ea68e967b,
title = "Determining the Purchase Situation: A Comprehensive View on Customer Behaviour",
keywords = "Forbrugeradf{\ae}rd, K{\o}bsadf{\ae}rd, Kundeadf{\ae}rd",
author = "Evi Hartmann and Thomas Ritter and Gem{\"u}nden, {Hans Georg}",
note = "Opstilling: 658.901 har L{\o}be nr.: 059009",
year = "2005",
language = "English",
volume = "3",
pages = "335--349",
journal = "Journal of Customer Behavior",
issn = "1475-3928",
publisher = "Westburn Publishers Ltd.",

}

Determining the Purchase Situation : A Comprehensive View on Customer Behaviour. / Hartmann, Evi; Ritter, Thomas; Gemünden, Hans Georg.

In: Journal of Customer Behavior, Vol. 3, 2005, p. 335-349.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Determining the Purchase Situation

T2 - A Comprehensive View on Customer Behaviour

AU - Hartmann, Evi

AU - Ritter, Thomas

AU - Gemünden, Hans Georg

N1 - Opstilling: 658.901 har Løbe nr.: 059009

PY - 2005

Y1 - 2005

KW - Forbrugeradfærd

KW - Købsadfærd

KW - Kundeadfærd

M3 - Journal article

VL - 3

SP - 335

EP - 349

JO - Journal of Customer Behavior

JF - Journal of Customer Behavior

SN - 1475-3928

ER -