Determining the Purchase Situation: A Comprehensive View on Customer Behaviour

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Customer Behavior
Volume3
Pages (from-to)335-349
Number of pages14
ISSN1475-3928
Publication statusPublished - 2005

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