Determinants of Innovation and Creativity in Corporate Branding: Findings from Denmark

Morten Bach Jensen, Suzanne C. Beckmann

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

Udgivelsesdato: June

@article{aedde2b0801111de8153000ea68e967b,

title = "Determinants of Innovation and Creativity in Corporate Branding: Findings from Denmark",

abstract = "Udgivelsesdato: June",

author = "{Bach Jensen}, Morten and Beckmann, {Suzanne C.}",

year = "2009",

doi = "10.1057/palgrave.bm.2550138",

language = "English",

volume = "8",

pages = "468--479",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "2",

}

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T1 - Determinants of Innovation and Creativity in Corporate Branding

T2 - Findings from Denmark

AU - Bach Jensen, Morten

AU - Beckmann, Suzanne C.

PY - 2009

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N2 - Udgivelsesdato: June

AB - Udgivelsesdato: June

U2 - 10.1057/palgrave.bm.2550138

DO - 10.1057/palgrave.bm.2550138

M3 - Journal article

SN - 1350-231X

VL - 8

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EP - 479

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 2

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