Determinants of Innovation and Creativity in Brand Management

Morten Bach Jensen; Suzanne C. Beckmann

Determinants of Innovation and Creativity in Brand Management

Morten Bach Jensen, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century : 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University, West London/UK, September 2007
Publication date	2007
Publication status	Published - 2007
Event	Determinants of Innovation and Creativity in Brand Management - London, United Kingdom Duration: 30 Jun 2010 → … Conference number: 3

Conference

Conference	Determinants of Innovation and Creativity in Brand Management
Number	3
Country/Territory	United Kingdom
City	London
Period	30/06/2010 → …

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Cite this

@inproceedings{e94e3e50c9cd11dc84bd000ea68e967b,

title = "Determinants of Innovation and Creativity in Brand Management",

author = "\{Bach Jensen\}, Morten and Beckmann, \{Suzanne C.\}",

year = "2007",

language = "English",

booktitle = "Intangible Economies: Brand, Corporate Image, Identity \& Reputation in the 21st Century",

note = "Determinants of Innovation and Creativity in Brand Management ; Conference date: 30-06-2010",

}

Bach Jensen, M & Beckmann, SC 2007, Determinants of Innovation and Creativity in Brand Management. in Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century: 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University, West London/UK, September 2007. Determinants of Innovation and Creativity in Brand Management, London, United Kingdom, 30/06/2010.

Determinants of Innovation and Creativity in Brand Management. / Bach Jensen, Morten; Beckmann, Suzanne C.
Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century: 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University, West London/UK, September 2007. 2007.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Determinants of Innovation and Creativity in Brand Management

AU - Bach Jensen, Morten

AU - Beckmann, Suzanne C.

N1 - Conference code: 3

PY - 2007

Y1 - 2007

M3 - Article in proceedings

BT - Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century

T2 - Determinants of Innovation and Creativity in Brand Management

Y2 - 30 June 2010

ER -