Determinants of Innovation and Creativity in Brand Management

Morten Bach Jensen, Suzanne C. Beckmann

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationIntangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century : 3rd Annual Colloquium of the AM's Brand, Corporate Identity and Reputation SIG, Brunel University, West London/UK, September 2007
    Publication date2007
    Publication statusPublished - 2007
    EventDeterminants of Innovation and Creativity in Brand Management - London, United Kingdom
    Duration: 30 Jun 2010 → …
    Conference number: 3

    Conference

    ConferenceDeterminants of Innovation and Creativity in Brand Management
    Number3
    CountryUnited Kingdom
    CityLondon
    Period30/06/2010 → …

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