Destination Identification: A Unifying Conceptualization and Operationalization

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Tourists’ identification with a destination is a central topic in tourism research because of its usefulness to understand tourists’ predispositions toward destinations. However, the usability of the destination identification construct for academics and managers is hampered by three shortcomings. Firstly, the current literature often makes no distinction between the resident’s and tourist’s perspectives of destination identification. Secondly, there is no consensus on the nature and definition of destination identification. Thirdly, the operationalization and measurement of the construct is lacking in construct validity. This study reviews extant literature on destination identification and proposes a new conceptualization and operationalization of the construct. The review proposes a hierarchical destination identification framework consisting of a holistic identification construct and four drivers thereof: self-verification, self-enhancement, life meaning and need for belonging.
Original languageEnglish
Title of host publicationProceedings of the EMAC 2019 Annual Conference
Number of pages1
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2019
ISBN (Print)9783982114606
Publication statusPublished - 2019
EventThe 48th EMAC Annual Conference 2019 - University of Hamburg, Hamburg, Germany
Duration: 29 May 201931 May 2019
Conference number: 48


ConferenceThe 48th EMAC Annual Conference 2019
LocationUniversity of Hamburg
Internet address


  • Identification
  • Attachment
  • Identity

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