Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.
The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.
LanguageEnglish
Title of host publicationPACIS 2017 Proceedings
EditorsRose Alinda, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon Ling Sia
Number of pages7
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Date2017
Article number278
StatePublished - 2017
EventThe 21st Pacific Asia Conference on Information Systems. PACIS 2017 - Meritus Pelangi Beach Resort & Spa, Langkawi, Malaysia
Duration: 16 Jul 201720 Jul 2017
Conference number: 21
http://pacis2017.my-ais.org/

Conference

ConferenceThe 21st Pacific Asia Conference on Information Systems. PACIS 2017
Number21
LocationMeritus Pelangi Beach Resort & Spa
CountryMalaysia
CityLangkawi
Period16/07/201720/07/2017
SponsorAssociation for Information Systems
Internet address

Keywords

  • Online Consumer Reviews
  • Review Curation
  • Intuitive Judgement
  • Deliberate Judgement
  • Decisional Outcome

Cite this

Liu, A. F. (2017). Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making. In R. Alinda, P. S. Ling, S. Bahri, P. Finnegan, & C. L. Sia (Eds.), PACIS 2017 Proceedings [278] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL).
Liu, Albert Fei. / Designing Judgement Styles : Exploring the Effect of Review Curation Influences Consumer Decision Making. PACIS 2017 Proceedings. editor / Rose Alinda ; Pan Shan Ling ; Shamshul Bahri ; Patrick Finnegan ; Choon Ling Sia. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017.
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abstract = "The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.",
keywords = "Online Consumer Reviews, Review Curation, Intuitive Judgement, Deliberate Judgement, Decisional Outcome, Online Consumer Reviews, Review Curation, Intuitive Judgement, Deliberate Judgement, Decisional Outcome",
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year = "2017",
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editor = "Rose Alinda and Ling, {Pan Shan} and Shamshul Bahri and Patrick Finnegan and Sia, {Choon Ling}",
booktitle = "PACIS 2017 Proceedings",
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}

Liu, AF 2017, Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making. in R Alinda, PS Ling, S Bahri, P Finnegan & CL Sia (eds), PACIS 2017 Proceedings., 278, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Langkawi, Malaysia, 16/07/2017.

Designing Judgement Styles : Exploring the Effect of Review Curation Influences Consumer Decision Making. / Liu, Albert Fei.

PACIS 2017 Proceedings. ed. / Rose Alinda; Pan Shan Ling; Shamshul Bahri; Patrick Finnegan; Choon Ling Sia. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017. 278.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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AB - The role played by Online Customer Reviews (OCRs) in consumers’ decision making decisions is increasingly prominent. Compelled by the paucity of understanding regarding how OCRs assist consumers’ decision making process, this study investigates how OCRs and the emerging OCR curation features facilitate consumers’ judgement styles in the light of the model of dual-system cognition function. This study postulates that the information cues available in numerical rating and opinionated review are conducive to intuitive and deliberate judgements respectively. Furthermore, OCR curation features can help to enhance judgements in response to OCRs through manipulating cue accessibility. Lastly, different judgement modes are expected to entail distinct decisional outcomes in terms of performance and justifiability. To empirically validate the proposed hypotheses, this study proposes a plan for conducting a subsequent experiment on a customdeveloped online restaurant review site.

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Liu AF. Designing Judgement Styles: Exploring the Effect of Review Curation Influences Consumer Decision Making. In Alinda R, Ling PS, Bahri S, Finnegan P, Sia CL, editors, PACIS 2017 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2017. 278.