Designing for Digital: Lessons from Spotify

Abayomi Baiyere, Jeanne W. Ross, Ina M. Sebastian

Research output: Book/ReportReportCommunication


To remain competitive, established companies are increasingly recognizing the need to develop digital offerings. Digital offerings, however, are dependent on software. Unlike traditional products and services, software-based offerings constantly evolve in response to both customer demands and new opportunities to address customer needs. To support digital offerings, companies must adopt new organizing principles—specifically, empowered teams that own digital components. This briefing examines what established companies can learn from Spotify as they attempt to reorganize around empowered teams
Original languageEnglish
Place of PublicationCambridge, Mass
PublisherMIT Sloan School of Management
Number of pages4
Publication statusPublished - Dec 2017
SeriesResearch Briefing. MIT Sloan Center for Information Research (CISR)

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