TY - RPRT
T1 - Designing for Digital
T2 - Lessons from Spotify
AU - Baiyere, Abayomi
AU - Ross, Jeanne W.
AU - Sebastian, Ina M.
PY - 2017/12
Y1 - 2017/12
N2 - To remain competitive, established companies are increasingly recognizing the need to develop digital offerings. Digital offerings, however, are dependent on software. Unlike traditional products and services, software-based offerings constantly evolve in response to both customer demands and new opportunities to address customer needs. To support digital offerings, companies must adopt new organizing principles—specifically, empowered teams that own digital components. This briefing examines what established companies can learn from Spotify as they attempt to reorganize around empowered teams
AB - To remain competitive, established companies are increasingly recognizing the need to develop digital offerings. Digital offerings, however, are dependent on software. Unlike traditional products and services, software-based offerings constantly evolve in response to both customer demands and new opportunities to address customer needs. To support digital offerings, companies must adopt new organizing principles—specifically, empowered teams that own digital components. This briefing examines what established companies can learn from Spotify as they attempt to reorganize around empowered teams
M3 - Report
T3 - Research Briefing. MIT Sloan Center for Information Research (CISR)
BT - Designing for Digital
PB - MIT Sloan School of Management
CY - Cambridge, Mass
ER -