@inbook{4136c16c2e454a939b3050dd75232d53,
title = "Designing a Positive Image: Corporate Branding and CSR",
author = "Hatch, {Mary Jo} and Philip Mirvis",
year = "2010",
doi = "10.1108/S1475-9152(2010)0000003007",
language = "English",
isbn = "9780857243690 ",
series = "Advances in Appreciative Inquiry",
publisher = "Emerald Group Publishing",
pages = "21--41",
editor = "Tojo Thackenkery and Cooperider, {David L.} and Michel Avital",
booktitle = "Positive Design and Appreciative Construction",
address = "United Kingdom",
}