Designing a Positive Image: Corporate Branding and CSR

Mary Jo Hatch, Philip Mirvis

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationPositive Design and Appreciative Construction : From Sustainable Developemnt to Sustainable Value
    EditorsTojo Thackenkery, David L. Cooperider, Michel Avital
    PublisherEmerald Group Publishing
    Publication date2010
    ISBN (Print)9780857243690
    Publication statusPublished - 2010
    SeriesAdvances in Appreciative Inquiry

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