Designers as the Determinants of Aesthetic Innovations

Cecilie Bryld Fjællegaard, Karin Beukel, Lars Alkærsig

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    Aesthetic innovations have become increasingly important appropriation mechanisms for firms. Since 2003, the number of design patent applications (to protect aesthetic innovations) has tripled compared to doubling in the numbers of both patent and trademark applications. However, despite the growing interest of firms in aesthetic innovations, knowledge on the ir determinants is limited. Work on labor mobility with in the innovation studies literature focuses mainly on discussion of scientists as crucial for creating technological innovations. This paper adds to work on labor mobility and innovation by examining whether this holds in the case of designers' mobility and aesthetic innovations. Does the hiring of a new designer generate more aesthetic innovations than in a matched firm, which does not hire a designer? What is the importance of prior experience with aesthetic innovation in the receiving firm for the firm's absorptive capacity linked to translating the hiring of a designer into aesthetic innovation? We use a unique dataset containing information on firms, their hiring of designers, and their aesthetic innovation activity measured by design applications (design patents). Our findings show that hiring a designer does increase the likelihood of producing an aesthetic innovation. Hence, designers re a determinant of aesthetic innovations. However, in order to benefit fully from hiring a designer the firm needs prior experience in aesthetic innovation.
    Original languageEnglish
    Publication date2015
    Number of pages31
    Publication statusPublished - 2015
    EventStrategic Management Society 35th Annual International Conference. SMS 2015 - Denver, United States
    Duration: 3 Oct 20156 Oct 2015
    Conference number: 35
    http://denver.strategicmanagement.net/index.php

    Conference

    ConferenceStrategic Management Society 35th Annual International Conference. SMS 2015
    Number35
    CountryUnited States
    CityDenver
    Period03/10/201506/10/2015
    Internet address

    Cite this

    Fjællegaard, C. B., Beukel, K., & Alkærsig, L. (2015). Designers as the Determinants of Aesthetic Innovations. Paper presented at Strategic Management Society 35th Annual International Conference. SMS 2015, Denver, United States. http://orbit.dtu.dk/ws/files/125482093/Designers_Determinants_Aesthetic_Innovations_authors.pdf