Design, Consumption and Marketing: Outcomes, Process, Philosophy and Future Directions

Michael Beverland, Gerda Gemser, Ingo Karpen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Management
Volume33
Issue number3-4
Pages (from-to)159-172
Number of pages14
ISSN0267-257X
DOIs
Publication statusPublished - Mar 2017

Bibliographical note

Published online: 7. March 2017

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