Original language | English |
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Journal | Journal of Marketing Management |
Volume | 33 |
Issue number | 3-4 |
Pages (from-to) | 159-172 |
Number of pages | 14 |
ISSN | 0267-257X |
DOIs | |
Publication status | Published - Mar 2017 |
Design, Consumption and Marketing: Outcomes, Process, Philosophy and Future Directions
Michael Beverland, Gerda Gemser, Ingo Karpen
Research output: Contribution to journal › Journal article › Research › peer-review