Design, Consumption and Marketing: Outcomes, Process, Philosophy and Future Directions

Michael Beverland, Gerda Gemser, Ingo Karpen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Management
Volume33
Issue number3-4
Pages (from-to)159-172
Number of pages14
ISSN0267-257X
DOIs
Publication statusPublished - Mar 2017

Bibliographical note

Published online: 7. March 2017

Cite this

Beverland, Michael ; Gemser, Gerda ; Karpen, Ingo. / Design, Consumption and Marketing : Outcomes, Process, Philosophy and Future Directions. In: Journal of Marketing Management. 2017 ; Vol. 33, No. 3-4. pp. 159-172.
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Design, Consumption and Marketing : Outcomes, Process, Philosophy and Future Directions. / Beverland, Michael; Gemser, Gerda; Karpen, Ingo.

In: Journal of Marketing Management, Vol. 33, No. 3-4, 03.2017, p. 159-172.

Research output: Contribution to journalJournal articleResearchpeer-review

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