Design Challenging the Concept of Market

Tore Kristensen; Gorm Gabrielsen

doi:10.1007/978-3-031-23152-0_10

Design Challenging the Concept of Market

Tore Kristensen^*, Gorm Gabrielsen

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

This chapter will explore contradictions between design and marketing by identifying links between design work and marketing work. The general image of the designer and marketing consultant is that the designer draws, uses computer aided design tools and makes material models, while the consultant works making computations by computer.

Original language	English
Title of host publication	Design Education Across Disciplines : Transformative Learning Experiences for the 21st Century
Editors	Mikka J. Lehtonen, Tomi Kaupinnen, Laura Sivula
Number of pages	13
Place of Publication	Cham
Publisher	Palgrave Macmillan
Publication date	2023
Edition	1
Pages	159-171
Chapter	10
ISBN (Print)	9783031231513, 9783031231544
ISBN (Electronic)	9783031231520
DOIs	https://doi.org/10.1007/978-3-031-23152-0_10
Publication status	Published - 2023

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Cite this

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title = "Design Challenging the Concept of Market",

abstract = "This chapter will explore contradictions between design and marketing by identifying links between design work and marketing work. The general image of the designer and marketing consultant is that the designer draws, uses computer aided design tools and makes material models, while the consultant works making computations by computer.",

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Design Challenging the Concept of Market. / Kristensen, Tore ; Gabrielsen, Gorm.
Design Education Across Disciplines: Transformative Learning Experiences for the 21st Century. ed. / Mikka J. Lehtonen; Tomi Kaupinnen; Laura Sivula. 1. ed. Cham: Palgrave Macmillan, 2023. p. 159-171.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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