This chapter will explore contradictions between design and marketing by identifying links between design work and marketing work. The general image of the designer and marketing consultant is that the designer draws, uses computer aided design tools and makes material models, while the consultant works making computations by computer.
|Title of host publication||Design Education Across Disciplines : Transformative Learning Experiences for the 21st Century|
|Editors||Mikka J. Lehtonen, Tomi Kaupinnen, Laura Sivula|
|Number of pages||13|
|Place of Publication||Cham|
|ISBN (Print)||9783031231513, 9783031231544|
|Publication status||Published - 2023|