Design Challenging the Concept of Market

Tore Kristensen*, Gorm Gabrielsen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


This chapter will explore contradictions between design and marketing by identifying links between design work and marketing work. The general image of the designer and marketing consultant is that the designer draws, uses computer aided design tools and makes material models, while the consultant works making computations by computer.
Original languageEnglish
Title of host publicationDesign Education Across Disciplines : Transformative Learning Experiences for the 21st Century
EditorsMikka J. Lehtonen, Tomi Kaupinnen, Laura Sivula
Number of pages13
Place of PublicationCham
PublisherPalgrave Macmillan
Publication date2023
ISBN (Print)9783031231513, 9783031231544
ISBN (Electronic)9783031231520
Publication statusPublished - 2023

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