Desenvolvendo capacidade dinâmica em estratégias sociais

Translated title of the contribution: Developing Dynamic Capability in Social Strategies

Pablo Leão*, Marina Amado Bahia Gama, Maria Tereza Leme Fleury

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

71 Downloads (Pure)

Abstract

This paper aims to understand how firms develop a dynamic capability to implement social strategies and manage pressures from local and global stakeholders. A multiple case study was conducted with four Brazilian multinationals in the pulp and paper industry. These firms develop dynamic capabilities to adapt to a changing environment by monitoring it and learning from their stakeholders, nurturing mutually beneficial relationships and partnerships with other organizations, and constantly adopting or influencing social strategies. This paper’s findings extend the literature that converges social strategies and dynamic capabilities by presenting evidence that these firms are developing and deploying a dynamic capability to implement social strategies. The findings also show that firms can develop complex and dynamic capabilities to manage stakeholder demands at local and global levels. Finally, this paper contributes to the dynamic capability and social strategy literature by demonstrating that such capability is critical in managing multiple stakeholders.
Translated title of the contributionDeveloping Dynamic Capability in Social Strategies
Original languagePortuguese
Article numbere2022-0123
JournalRAE-Revista de Administração de Empresas
Volume63
Issue number5
Number of pages24
ISSN0034-7590
DOIs
Publication statusPublished - 2023

Keywords

  • Social strategy
  • Dynamic capability
  • Social and environmental activities

Cite this